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How to increase traffic and hits to your website
This is my free guide to increase hits on your website based on Search Engine Optimisation best practice.
- Update your site regularly. Why? Search Engines Crawl sites that are updated regularly more frequently therefore you will get better results.
- Use Keyword rich titles for new articles that you post on your site. Why? The title tag is one of the first areas a search engine will use to rank content. It is also a good idea to ensure your page titles are using H1 (Heading 1 Format) for page titles.
- Use a Sub heading written in H2 format. Why? Again this will help a search engine rank yiour content effectively.
- Write interesting and relatively keyword rich content - but don't sacrifice readability and overuse keywords. Why? Search engines are not stupid, nor is your audience. Pages that go overboard on keywords or repeat them over an over tend to get marked down.
- Ensure your writing is spell checked and grammatically correct. Why? Again the sophistication of Search Engine Robots that do the task of ranking will consider your grammar and spelling and penalise or promote accordingly.
- Links Keywords in your article to other relevant pages in your site - Why? Search Engines love links especially if the link is related to relevant content. This is equivalent of giving those keywords a boost.
- Use Meta Descriptions and keep them under 70 words or 350 characters. Why? Like the title tag the meta description is very important and helps the Search Engine rank your page,also your meta description should contain text from your article.
- Use Alt Image tags (Alternative Text) on your images. Why? A search engine doesn't actually see you image only the code for the image. The Alt tag therefore has a very important purpose of describing an image. It is also very important for visually impaired users of your site who may be using a screen reader.
- Get inbound links. In other words ask other businesses / friends etc to link to your site from their website. Why? This will increase you page rank and shows search Engines that your site is very popular. This is why Wikipedia gets such good ranking as many people are linking to it.
There are other things you can do on a site wide basis such as having a site map and ensuring your robots.txt file is configured correctly.
Hope you enjoyed reading this and best of luck in writing optimised articles!
If you want a free evaluation from a Search Engine Optimisation perspective site please get in touch.
Website Internationalisation and SEO
You have a website and it's doing well in Ireland or the UK but you want to extend into other markets - how do you do this?
Here are the basic principles for SEO in different countries:
1. It is very important to get backlinks from country specific domains e.g. Canada (.ca ) so Register your site with Canadian Directory sites.
2. To effectively target different countries you need to almost always to different sites on TLDs (top level domains) that match that country. So if you want to target the France and the UK, have one .fr site and one UK site on the co.uk and make sure your content is localised for that market.
3. You would need to have the content of your website written in French, Spanish, German etc as auto translators don't actually localise your content.
Its a good bit of work and having a links strategy in place on high ranking suitable directories in your target market is essential.
Website Design for Charity
Each year On Target Web Design donates the development of two websites to local charities.
For 2010 On Target is developing
- Recovery Haven
- Camp Community Childcare.
We can develop online donation systems, newletters and any other system to assist your cause.
If you wish to apply for free website development please contact us now!
35% off normal development fees apply to all charities irrespective of this offer!
Terms and Conditions
- 2 charity websites only developed per year
- Applications from Irish registered charities only.
- Please provide all text content and photos.
- Offer is for website development only - Hosting (€99) and Domain (€10) not included.
- This offer is reviewed on an annual basis.
Optimised Content for websites
On Target Web Design is now working in association with Boland Marketing, Dingle, Co. Kerry on website content writing and development.
It is proven that good content is essential for high rankings on search engines.
We provide you with professionally written content that will ensure your website gets the greatest opportunity for high ranking within your target market.
Online payment methods - avoid charges
Does this scenario sound familiar?
- I have a business and wish to get in to online sales via an e-commerce system.
- I want to avoid paying monthly fees and transaction charges to companies such as Realex - until I know I have a viable web business.
- I don't know how much I will make through an online store.
- I don't think Paypal is a viable option as many Irish consumers dont have a credit card or Paypal account (and I incur a 2.9% transaction fee).
More Articles...
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Customer Comments
"Our new website has improved our booking numbers.
We are delighted with OnTargets service and commitment".
TRALEE BAY HOLIDAY VILLAGE
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